website usability


How do we use the web?

22 May

Surfing the web is a becoming an increasingly bigger part of our lives. It is easy to forget that this is a new medium and assume that people will use it in the same way they use books or newspapers.

But as author Steve Krug reminds us in “Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” (which I highly recommend), how we think people use Web sites and how they actually use them are two very different things.

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The mind and website usability

22 Apr
Taking into account how the human mind functions is important to all businesses. Knowledge about the human mind allows businesses to make predictions about client preferences and behavior and tailor their products and services accordingly. This sort of knowledge that can inform usability is especially important in the competitive world of websites.   
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